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Your customers or visitors are going to be a varied bunch. How do you know which ones to target through which mechanism? Start-up or Enterprise, if you haven’t got a limitless budget you’re going to have to make some trade-offs and compromises.

We can help you identify your most important user groups and explore ways to talk to them individually via the website, email, PR and even offline. We can suggest ways of prioritising your product promotion month by month and create tactical campaigns that you can manage on your site and through email.

Should I update WordPress?

The short and very simple answer is an unequivocal YES. Wordpress is just like any other piece of software. Just like your phone OS or Mac OS, or...